POSITIVE VIBE MOTION

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Short MV - Animated Video

This is a short animation for the song "You need to calm down" by Taylor Swift. The visual storyboard depicts a heart (main character) who was harassed and insulted by social media because of her scandals. However, the main character show her calmness and carelessness over the mess of social media.

Styleframes

Other color palette option for the animation

Requirement
Create a shortlist and storyboard for music video production in within 1 mins. Convey the meaning of the song through illustration and motion design.

Solution

Choose a heart as the main character that represents fragile human soul. With the topic related to social media, I combine digital devices such as smartphone, ipad, laptop, email, etc to describes the big impact of its on people’s lives. Colorful palettes was chosen to show the positive and energetic vibe of the lyrics.

Storyboard